Munich seeking for school heroes
Most children walk alone for the first time when they go to school. For this reason, primary school children were encouraged to come to school in an environmentally friendly and healthy manner within the "school hero" competition. During the two-week campaign period, they were allowed to put every day a sticker onto a poster depicting a bare tree. A green sticker if they had come to school on foot or by scooter, a yellow one for the use of bus, train or tram and a red one if their parents had brought them by car. The school class with the most green leaves on the poster was awarded with a prize.
From 15 to 26 October 2018, more than 800 children took part in the competition and more than 80 percent of the participants walked to school during the campaign period. The competition received a lot of positive feedback from the teachers and putting stickers on the tree became a real morning ritual. A further implementation is planned for 2019.